Project in collaboration with David Galvañ from LaSelva studio, creating the graphic design on the Canaleto oak parquet by MH Parquets applying Virtual Melt (digital printing on wood) technology from Valresa. The event Surface&Interface exposed in FuoriSalone part of the Milan Design Week 2017, shows the results of 9 projects, a result of the joint work of nine companies with nine respective designers applying Virtual Melt digital printing technology.
Mailing campaigns designed for sunglasses brand Hawkers. A/B testings for the launch of new sunglasses with famous icons like DJ Steve Aoki and Spanish actress and influencer Paula Echevarria.
Graphic design applied to packaging for cosmetic brand. Being coconut the main ingredient in all the range, the packaging is designed to stimulate a sensation of summer, sea and a tropical sensation.
Covers for a collection of very well known books designed for a fictitious publisher. In which all books are to be in harmony with the use of a same style of print, where on each book the synopsis of it is displayed.
Branding for the new trade fair Maderalia Selección initiated by Feria Valencia. The whole branding and campaign had to be designed from scratch: logo, corporate image, website, signage for the inside of the trade show, promotional material and every single graphical element needed.
A new trade fair for wood and building materials with only a few selected exhibitors was the main claim, the branding had to illustrate the exclusivity of the event. Using a fine sans serif typeface with parallel components representing the laminated wood.
Rebranding and campaign for trade fair Iberflora produced by Feria Valencia, which comprehends various trades, from landscaping to all kinds of plants and flowers.
It was a necessity to modernize and to break with the previous image, but conserving three of the iconic well-known flowers of the previous image. These were modified and updated to become the main focus with the use of typography.
Catalogue for a summer campaign for a shoe brand aimed at age range of 15-21, pursuing both male and female adolescents. Hinting to the rebel side of consumers it is applied to both online and print use.
Lamp designs Party and Coco are produced and sold by Almerich.
Gardens and terraces have always been traditionally illuminated with strings of colored light bulbs. This image has been engraved in our memory and we relate it with festivities, family gatherings, summer and nostalgia in general. Party lamp draws on those memories and translates those emotions into interior space, because every celebration takes place around a table and there is no party without lights. Part of the "Brutalism" collection inspired by the principles of brutalist architecture under a New Memphis aesthetic, with a tribute to Ettore Sottsass Part lamp was exposed during Valencia Design Week at NUDE Feria Habitat 2014.
Coco lamp, is a review of the classic table top light pieces with clear reminiscence to the work of contemporary design of the XX century. Its touch of distinction is provided by the interaction with the user. The dome can be orientated slightly in order to direct the light towards the sides, by which a more focused or an ambient light for reading can be created. The golden frame and the inside of the dome with hand-applied gold leaf, which provides an additional warmth that transforms the light, giving it chromaticism and richness.
Designed in partnership with Sleeplate Projects.
Campaign for the second edition of Alinea, an initiative promoted by Feria Valencia linking employers, technology, companies and management to develop new business ventures in the habitat sector. This link between people, was translated to a pictorial print, fresh and on trend easily applied to brochures, panels, website and other graphic elements.
Corporate image for a dental clinic Dental Vázquez. After a change in management, the company wanted to project a new image, looking for a feminine and elegant style, similar to a fashion brand. Trying to step away as much as possible from the cold and typical antiseptic style normally associated to dental clinics. New logo, stationary, website, advertisements and brochures were designed.
Creative Direction for shooting and post production.
Photography, photo editing, and design of the lookbook for the fashion brand Siemprevivas. A capsule collection which uses traditional Valencian fabric, but in a different kind clothing than its normally used. Transmitting class and tradition of the fabric, through the sombre photos, but at the same time edge and modernity use of colorful marble.
Typography design.
Wolfe is a handwritten condensed typeface based on chancery calligraphy of the sixteenth century. Aiming to create a symbiosis between two different styles and eras, which both emerged with the same purpose: to save time and space. The final font also joins two current (2013) upward trends: the use of condensed fonts and calligraphic style. Designed primarily for use in short texts, whether on packaging, posters or titles.
Graphic design applied to packaging for cosmetic brand. Being coconut the main ingredient in all the range, the packaging is designed to stimulate a sensation of summer, sea and a tropical sensation.
Series of posters designed for the psychology-teaching center Instituto Kern. Used as image, advertisement and also on social media, of the new courses offered. Using a recurring main character and illustration style throughout the various posters, to create an image, which can be easily recognized and related back to the center. The main focus of the illustrations was to expand on the usual imagery used in the field, with a fresh and more attractive style.
Packaging for health drink, flower infused drink. Representing traditional methods through an apothecary style look.
Spring campaign for a multi-brand shoe shop to make evident the seasons tendency towards flower print. Showing the brand in a natural and naïve way, but refined at the same time. Image applied to promotional posters, advertisements, bags, labels, etc.
